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Man of Steel

Portraying Superman’s origin story, Man of Steel provided the opportunity to question the well-defined world of the renowned comic book character. The entry point for McDowell and his design team followed the world building methodology of inquiry — ‘what if, and why not?’ With a unique opportunity to redesign one of the most famous icons in the world, McDowell’s first question: ‘Why does Superman have an ‘S’ on his chest?’ launched a deep investigation into Superman, or Kal-El’s origin story.

01 | Superman glyph and logo, designed by Alex McDowell and Peter Rubin
01 | Superman glyph and logo, designed by Alex McDowell and Peter Rubin

There are no straight lines on Krypton so all forms were rapid prototyped, occupying up all the maker spaces in Vancouver for 3 months.

02 | The construction of a biomimetic interior for krypton using a combination of 3d and clay in the design, and shipbuilding and rapid prototyping in the full scale set
02 | The construction of a biomimetic interior for krypton using a combination of 3d and clay in the design, and shipbuilding and rapid prototyping in the full scale set
03 | Joe-El’s laboratory: interior
03 | Joe-El’s laboratory: interior
04 | Pre-viz of the priming of child Kal-El’s pod, designed to transport him safely from Krypton to Earth
04 | Pre-viz of the priming of child Kal-El’s pod, designed to transport him safely from Krypton to Earth
05 | The interior of Jor-El’s ship
05 | The interior of Jor-El’s ship
01 | Superman glyph and logo, designed by Alex McDowell and Peter Rubin
02 | The construction of a biomimetic interior for krypton using a combination of 3d and clay in the design, and shipbuilding and rapid prototyping in the full scale set
03 | Joe-El’s laboratory: interior
04 | Pre-viz of the priming of child Kal-El’s pod, designed to transport him safely from Krypton to Earth
05 | The interior of Jor-El’s ship