EXPERIMENTAL designs narrative worlds.

We are a design studio that specializes in world building and storytelling to prototype the future and provoke change.

We use our deep expertise in film, games, live events, architecture and mixed reality to reveal unique and powerful experiences, across media.

We visualize, humanize, and make understandable an increasingly complex world in which technological progress is accelerating as fast as its problems are increasing.

We create worlds that are emotionally engaging, technologically informed, narratively rich, adaptive and evolutionary.



2301 E 7th Street
Suite B-108
Los Angeles, CA 90023

The Team

  • Alan Gershenfeld
    Alan Gershenfeld
  • Alex McDowell
    Alex McDowell
    Creative Director & Co-Founder
  • David Gordon
    David Gordon
    Systems Engineer
  • Jacob Pennock
    Jacob Pennock
    Lead Systems Engineer
  • Jacob Potterfield
    Jacob Potterfield
    3D Environment Artist
  • Jen Stein
    Jen Stein
    Design Research, Interaction Design
  • Johanna Hoffman
    Johanna Hoffman
    Researcher + Designer
  • Larry Goldberg
    Larry Goldberg
    CEO & Co-Founder
  • Mina Cheong
    Mina Cheong
    Visual Design
  • Pam Griner
    Pam Griner
  • Patrick Meegan
    Patrick Meegan
    Design Lead
  • Sabrina Piersol
    Sabrina Piersol
    Production, Fine Art