What We Do

World building as a design methodology was first developed by Alex McDowell, twenty years ago. Like any complex system, it continues to evolve.

It employs narrative design systems within a framework of deep research, holistic storytelling, and artscience innovation.

We build a structural visual language that lives at the intersection of design, technology, and storytelling; it is experiential, empathetic and intuitive, and tailored to specific needs.

Principles

Experiment.
Design is a
sharp knife.
Listen carefully.
Decode and disrupt.
Be fluid.
Provoke and adapt.
Demolish
boundaries.
Learn new math:
2+3=6.
Reality generates
fiction
generates reality.
The human
is the system.
Don't work for,
work with.
Question everything.
What if,
Why not.