Experimental.
We prototype the future and create change.

The use of world building as a design methodology was created and developed by Experimental creative director Alex McDowell in 2000. Like any powerful approach, it continues to evolve.

World building employs narrative design systems within a framework of deep research, holistic storytelling, and artscience innovation to make sense of our rapidly changing world. In this unique time of exponential progress and massive disruption, world building enables organizations to envision, design, and experience preferred futures — and to take the stable steps now to realize these futures.